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Under certain circumstances, Lane Departure Alert (LDA)1 is designed to detect lane departure on roads with clear markings. LDA only activates when you’re traveling at a speed of 32 mph or faster. When you hear and see the alert, after carefully checking the road around you, you should safely direct your vehicle back to the center of your lane. In addition, when it senses that you’re unintentionally drifting, the system may automatically make small corrective steering inputs to help keep your vehicle in its lane.2
Intended for highways and similar to “constant speed” cruise control, Dynamic Radar Cruise Control (DRCC)3 lets you drive at a preset speed. DRCC uses vehicle-to-vehicle distance control, which is designed to adjust your speed, to help you maintain a preset distance from vehicles ahead of you that are driving at a slower speed. DRCC uses a front-grille-mounted radar and an in-vehicle camera to detect vehicles and their distance. If a driver is traveling slower than you, or within your preset range, DRCC will automatically slow your vehicle down without deactivating cruise control. If DRCC determines you need to slow down more, an audio and visual alert notifies you and brakes are applied. When there’s no longer a vehicle driving slower than your set speed in front of you, DRCC will then accelerate and regular cruise control will resume. Prius features Full-Speed Range DRCC,4 which is designed to operate between 0-110 mph. This enables low-speed following, matching speed and, under certain circumstances, stopping before colliding with preceding vehicles on highways.
Using an in-vehicle camera and radar to help detect a vehicle or a pedestrian in front of you, the Pre-Collision System (PCS)5 with Pedestrian Detection6 (PCS w/PD) is designed to help you mitigate or avoid a potential collision. If the system determines that a frontal collision is likely, it prompts you to take action using audio and visual alerts. If you notice the potential collision and apply the brakes, PCS w/PD may apply additional force using Brake Assist.7 If you don’t brake in time, it may automatically apply the brakes to reduce your speed, helping to minimize the likelihood of a frontal collision or reduce its severity.
Automatic High Beams (AHB)8 is a safety system designed to help you see more clearly at night. Designed to activate at speeds above 25 mph, AHB relies on an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggles between high and low beams accordingly to provide the appropriate amount of light. By using high beams more frequently, the system may allow earlier detection of pedestrians and obstacles.
2 Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual and audible alert, and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.
3 Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner’s Manual for additional limitations and details.
4 Full-Speed Range Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner’s Manual for additional limitations and details.
5 The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.
6 The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner’s Manual for additional limitations and details.
7 Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, and tire and road conditions. See Owner’s Manual for additional limitations and details.
8 Automatic High Beams operate at speeds above 25 mph. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner’s Manual for additional limitations and details.
If Prius detects a vehicle in its blind spot, the available Blind Spot Monitor (BSM)1 system alerts you through an illuminated indicator on the appropriate side mirror to help you determine when it’s safe to change lanes.
When you slowly back out of a driveway or parking spot, available Rear Cross-Traffic Alert (RCTA)2 is designed to provide an audible indicator to help warn you of approaching vehicles.
When you’re in Reverse, the standard integrated backup camera3 helps by giving you a view of what the camera detects from the rear. This feature is especially useful when you’re parking in a tight spot or backing up.
Don’t let foul weather put a damper on your drive. The available rain-sensing variable windshield wipers on Prius automatically adjust to match the amount of rain hitting the windshield and the speed of the car. Just set the wipers to “auto,” and Prius does the rest.
Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota Prius for two years or 25,000 miles, whichever comes first.4 24-hour roadside assistance is also included for three years and unlimited miles.5
Prius comes standard with the Star Safety System™, a suite of six advanced safety features that includes enhanced Vehicle Stability Control (VSC),6 Traction Control (TRAC), Anti-Lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)7 and Smart Stop Technology® (SST)8.
2 Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner’s Manual for additional limitations and details.
3 The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details.
4 Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
5 Three years of 24-hour roadside assistance only available on select Toyota models. See Toyota dealer for details.
6 Vehicle Stability Control is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether VSC will be effective in preventing a loss of control. See Owner’s Manual for additional limitations and details.
7 Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, and tire and road conditions. See Owner’s Manual for additional limitations and details.
8 Smart Stop Technology® operates only in the event of certain contemporaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology® is not a substitute for safe and attentive driving and does not guarantee instant stopping. See Owner’s Manual for details.
Let’s shatter all expectations. The 2018 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.
Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected look, and it’s ready to help you light up the night.
Prius brings style to every corner. Available 17-in. alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.
The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive.
Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.
Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 11.6-in. touch-screen display. And with available Qi-compatible wireless smartphone charging,1 you can stay powered up while on the go.
This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.
Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.
Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.
With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.
Take hold of the fun. The available SofTex®-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth® 2 hands-free calling right from the steering wheel.
2 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier.
A double-wishbone style multi-link rear suspension gives Prius responsive handling and a smooth ride. And that’s just the beginning. Its condensed design takes up less space outside the cabin, so you get lots of cargo room inside, too.
Smart design, advanced materials and innovative construction techniques help give Prius a strong, rigid chassis. Not only does this help contribute to greater safety and make the ride more comfortable, but this rigidity also helps enhance handling and braking performance.
Prius Touring models feature unique suspension tuning to help take the fun to a whole new level. Each component has been engineered to give you a thrilling driving experience, giving you the confidence to take on your favorite twisty road.
Functional and stylish, the rear spoiler helps contribute to the wind-cheating shape of Prius. It helps smooth out turbulent winds, making for a quieter and more efficient drive.
Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS)1 scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA),2 this system will automatically control the steering and help guide you into an open parking space.
No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly3.
Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.
Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.
Standard on Prius Four and Four Touring is Toyota’s impressive 11.6-in. HD multimedia display. Intuitive pinch, zoom, tap and swipe gestures create a familiar tablet-like experience, giving you easy access to the features that matter most. Access your favorite music via the Entune™ Premium Audio system, adjust the smart-flow climate control, or find your way with the navigation system—whatever you want to do, you’ve got the power to do it all.
Get in and get on your way. When you approach Prius with the standard Smart Key System,4 you can easily lock and unlock the driver’s-side door by touching the door handle. And once inside, you can start it up with just the push of a button.
2 The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner’s Manual for additional limitations and details.
3 Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns.
4 The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
The standard 60/40 split fold-down rear seats on Prius make it easier to carry those longer items, your friends, or both. Fold one seat flat to get a little extra space, or fold both for a larger cargo area1.
With up to 27.4 cu. ft. of cargo space behind the rear seats, Prius lets you bring more of your favorite things along for the ride1. Need to carry more stuff? No problem. Fold the 60/40 rear seats down for up to 65.5 cu. ft. of total cargo space1.
When you get inside Prius, its sleek interior style is sure to catch your eye. Its center console has a removable utility tray and has been reshaped to give you more space while keeping the tech at your fingertips. Available white accents on the steering wheel, shifter and center console give this modern space just the right amount of sophistication.
Settle in and enjoy some personalized comfort. Prius is available with SofTex®-trimmed heated front seats, so when the weather gets chilly, the simple press of a button brings added warmth.
This beauty is more than skin deep. The striking look of Prius has been engineered to help it easily slip through the wind. Its sleek lines, active grille shutter, aero stabilizing fins and underbody panels all work together to smooth airflow, which in turn helps maximize fuel efficiency.
Prius helps save more than fuel. With its history of offering fun and efficient hybrids, the Prius Family is estimated to have reduced 11,794,335 tons of CO2 emissions from being released into the atmosphere1. And that’s just the beginning. With our commitment to Prius and other hybrid technologies, we’ll continue to help slow the increase of CO2 emissions wherever Prius is sold.
Get ready to take your adventures even farther. Prius Two Eco offers an impressive EPA-estimated 58 mpg city,2 helping make your trips easier on your wallet – and the environment. So whether you’re making a road trip or a short trip, Prius helps make your journey an efficient one.
Prius revolutionized transportation 17 years ago by bringing hybrid cars to the mainstream. With over 1.8 million Prius models sold in the U.S. alone, it’s become the trusted leader in eco-mobility. Prius is a modern-day icon, and its dependable Hybrid Synergy Drive® is loved by owners around the world. That’s just one reason why 90% of all Toyota Prius models sold in the last 10 years are still on the road3.
2 2018 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.
3 Based on IHS Automotive: Polk U.S. Vehicles In Operation registration statistics MY 2006-2015 as of July 2015.
*MSRP excludes the Delivery, Processing, and Handling Fee of $895 for Cars (Yaris, Yaris iA, 86, Corolla, Corolla iM, Camry, Camry HV, Prius LB, Prius c, Prius v, Prius Prime, Mirai, Avalon, Avalon HV), $995 for Small/Medium Trucks, SUVs and Van (C-HR, RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,295 for Large SUVs (Sequoia, Land Cruiser), and $1,295 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
